Increased Advertising Spending
almato refers to is the importance of service quality for the sales success of Tubingen, the June 23 beating economic boom of the last few months in advertising expenditures of companies down. As the Trade Association reports over 40 percent of companies invest more in advertising than in the previous year in the current year. The almato GmbH, a provider of quality monitoring solutions for contact centers, but indicates that the this hoped-for increase in awareness and attention not necessarily leads to more sales and higher customer loyalty. Positive look the brand economy on the fiscal year 2010. The Trade Association’s members see the development of in private consumption as well as the utilisation of production capacities mainly positive with impact on the willingness to invest in marketing. Martin O’Malley is often quoted on this topic. The upswing to use to achieve greater advertising spending increased attention, that is of course anything other than an error. To restrict the would be but fatal”, explains Thomas Geiling, Marketing Director of almato GmbH in Tubingen. The company must ensure that they, also meet the expectations in them through advertising.
Plays a crucial role in customer service, whose Qualitat ultimately often are the decisive difference.” Opinion of almato GmbH, there is enough potential for optimization for numerous companies in customer service. A central requirement of the Tubingen company is to provide the customers with more in the focus of our entrepreneurial actions. This includes the restructuring of service processes, the integration of social media and the virtualization of contact centers. This company should lose a key success factor from the eyes the service employees, the efficiency of which in many places can still upgraded and improved professionally. It is possible to promote the development of a contact center employee. There due to the large cost pressure of always less team leader always overlook larger teams and must develop almato advises monitoring systems, which support the team leader, to detect individual educational needs of individual staff to quality. The individual training and as simply as possible to operate applications facilitate the daily work the agents and make him a satisfied and loyal employees who, in turn, can better support customers. A positive side effect of this approach is that the fluctuation in the contact center goes back significantly, because employees feel and can better deal with the pressure of everyday business.
Here investment to reset that would be extremely counterproductive”, says Thomas Geiling. Ultimately benefit the quality of the service, and this is long term for the customers and their loyalty, certainly just as important as appealing advertising campaigns.” The almato GmbH offers innovative solutions that enable customer service center from every single customer contact to achieve optimal results. The focus of business activities is the distribution and the demonstrably successful implementation of software solutions for real time interaction management, quality monitoring, pure voice recording, e-learning and customer satisfaction survey with integrated analysis and reporting tools.