All this – the elements of your brand, the image of your company and your products. This does not mean that it is imperative to book exhibition equipment in the most expensive company to sell exhibition stands, but also to entrust the design to sales manager, a manufacturer of banner holders – storekeeper can not in any way. If you participate in the exhibition, then you should already have your advertising agency or a specialized firm sales of advertising equipment. There will also help with the design of stands. The choice of vendor exhibition equipment try to inquire about the quality of the contractor from his friends, not too lazy to visit the offices specialized firms. In any case, preference is better to give that a specialized firm, whose stock is ready designs. This ensures that the order will be completed in time. Development of design composition Development of design exhibition stand – a key element of preparation for the exhibition.
Think about the location of parts – the area where the samples are placed and the area where you can negotiate with clients. It is advisable to include in the exposition and the so-called stopper – attracting the attention of the object, forcing passersby to stop at the visitors booth. So many companies, suppliers of food products placed on the second floor of the restaurant booth. Other companies use on their show floor guest sweets and drinks, it also contributes to the fact that visitors often stop, that allows you to start a conversation. Preparation Staff work at the exhibition requires special skills. No matter how many visitors at your stand, none should be ignored: a welcoming smile, a polite request to wait until the negotiations with other client and offer to meet until the samples of the goods and leaflets are not time-consuming, but working on a positive company image. It is necessary to think seriously about whether any more staff, except for stand staff, send to the exhibition. Must possess effective negotiation techniques and presentation, to be able to answer the complicated questions of visitors and shoot their psychological stress.
Standists should be neatly dressed, one must have a badge for everyone. It is advisable to present at the show top managers of the company to conduct personal negotiations with major customers. Upon completion of the exhibition A major mistake that nonetheless often allow inexperienced exhibitors – this lack of attention to its results. Assess the amount and quality of information collected, the number and activity of visitors to your stand, find out what the main issues that interested visitors. Careful analysis of your own exhibition practice will draw the right conclusions and to achieve maximum effect when working on these exposures. Summing up – one of the most fundamental The exhibition, without which the effectiveness of participation is reduced to nothing. Exhibition – is a complex event, which runs on your perspective. As with any other marketing activities, the best system works here approach.