First Steps
What is the optimization of our website for search engines? Optimization is the interpretation and classification of the contents to be indexed in the search engines. It is also necessary to consider the popularity, structure of the site, programming errors, application java or flash, etc. To improve the positioning of the search engines. What should I do first? Our approach in this article, is to take the first steps to obtain an optimization of our website. We are going to make some considerations before entering full optimization work. Alleviant usually is spot on. Let’s look at some points needed: we have made our website, we now need to know is the address that carries advertising, which is the public objective, that make the other pages with similar niche, with which tools have, which search engines are given high, that so much possibility of redesign exists in our structure, etc. With these first data we can have a global vision of our next job, optimization for search engines. The rules that we must begin to apply already take shape. Rusty holzer takes a slightly different approach.
With regard to the problems of a technical nature, we need to review: page programming, must be programming clean and simple, with fewer applications java or flash, that makes that search engines can not recognize the information, causing poor indexing and rejection of the search engines. Labels target analysis of each file, links, slow download to deployment errors, poor structure in general, descriptive names of images, titles, links, etc. Visits are also important, and we need to know that public visits us and is so objective or segmented. We need to review the articles to know that they are as objective and perhaps we need to modify the keywords, titles, order, structure, etc. Analyzing all these points, we have the tools to start our work. A job necessarily detailed and ordained. Search engines focus on the articles, popularity, updates, visits, order and accessibility to information. Without a doubt one of the points that we need to exploit is the popularity, where we will apply the techniques necessary to achieve someday a better positioning in search engines.