The specialists of “media monitoring” marketing group Ekro has drafted the next rating of “Press Index. Car brands. Your attention is invited to the Press Index. Car Brands in December 2009. The rankings are for the 51 car brands.
The rating shows the most popular and sold in the Russian automotive brands. Present to your attention some of the most interesting results: In the December impresses more than a twofold reduction in the index – – 4.676%. This is the most significant reduction in the press of the index among all participants. In the first place again in September and October came Mercedes-Benz (8,254%). The growth rate was 0.304%. Despite a significant reduction in the Press Index (-0.653%) for second place in the ranking up a French brand Renault (5,542%). The most significant rise in price (with an eighth place in November), and showing the most severe growth index, has made bmw (3 rd place, 5.513%). The growth rate, relative to November amounted to – 1.365%.
Also in the top twenty rankings call attention to Ford (5 place; 5.066%). This brand has climbed two places up, but this was demonstrated by the second magnitude, after bmw, the growth rate news index – 0.732%. Among newsbreaks on Ford in December, which could have a significant impact on the position of Ford’s rating, we have chosen the sale of American concern Ford, belonging to him the Swedish Volvo Car Corporation. It should be noted and promotion by rating the following brands: Audi (# 9; 3.784%) and Citroen (19 place; 2.205%). Both of these brands in addition to the rapid rise in the rankings, such as Citroen rose immediately to five positions, occurred and a significant improvement in the index. Audi – +0,647%, Citroen – +0,716%). Opel (3,486%) down from 4 – th place in November 10 – in December. By an equal decrease in rate news index German brand is second only to Lada. Declined by 2.151%. In the rest of the rankings call attention to the saab (28 th place; 1.132%). During the reporting month the Swedish automotive brand has risen from 35 seats. Indicator index increased by 0.601%. This is due, most likely in December with information the possible closure of saab. The detailed rating “Press Index. Car Brands in December 2009, you can find online marketing group Ekro -.