Of course, this is not the only or the most powerful factor of which depends on its service life. Try to understand the common causes of 'premature death' usual things. There are many reasons for rejecting the use of previously acquired things: physical unfitness for consumption, breakage, wear and tear, accidental loss, transfer to other people, obsolescence, changing consumer tastes, the emotional wear and others. Michael Chabons opinions are not widely known. It is clear that some of these reasons stem from the properties of the goods themselves, that is are controlled by the manufacturer. Quality materials, reliable components and component products affect the service life of products, and through these factors can affect a manufacturer for a period of domestic trafficking of things. C uncontrollable factors, based on the properties of nature, taste, lifestyle and consumption patterns, to understand more complicated, but more importantly for the company. The most common items deduce things progress and trends of fashion, in different ways perceived by different consumer groups – innovators and conservatives.
Innovators and the conservatives – it's the extreme categories of society, actively accept or reject a strictly progressive innovations. These definitions applicable to many areas of life, and in marketing and consumer behavior have a special place. In particular, the concept of product life cycle is almost entirely based on the activity of these different consumer groups with respect to new products. Innovators These people are happy to accept everything fresh, whether a new product, service, tourist destination or a rule that promises improvements in their lives.