"The Cat in the bag." Relevance. There is an exercise used in training sale: participants are given a closed bag with unknown contents, and offered to sell it to another party. And so the chain. Open the package, watch yourself, or show the "Buyer" can not sell what is called a "pig in a poke." In discussing the exercise, which can be done differently, be sure to pop up the difficulty or even impossibility of civilized buyer purchases an unknown product: do not know how to build a sales strategy, not his own confidence in the product, once confronted with a huge resistance client that does not have enough data to overcome objections. This shows that the first step in the sale – offers a full knowledge of the company with whom you go to the client: the characteristics of the product / service, assortment, pricing, competitive advantage, unique opportunities for training and other employees of the main characteristics and specific products is particularly important in sectors such as IT-products, household and other appliances, professional equipment and services; trade, suggesting a huge range of goods and the choice among the many brands (eg, building and decoration materials, household chemicals and cosmetics), market introduction of new products and technologies, exclusive technology. As we can see, the list is pretty big. Either way, the training takes place in the company's products are always, the only question is how and how effectively the company today teach their employees, customers, dealers. From a number of questions relating to this area, focus only on the issue of quality training to teach product / service companies, ie TRAINERS FOR THE PRODUCT, or "teachers of products," as they are called in some organizations. Two common mistakes in training of trainers on the product. What is now offering training for trainers on the product market T & D services and what opportunities there are for companies? As a rule, it is still Universal Coaching training – "training trainers", that is, for all occasions.