Bosch Provides Trade Fair Concept And Product Highlights At The IFA 2013 Before

Posted by on December 4, 2017 in General |

Meaningful benefit for a conscious life: Bosch makes trade fair concept and product highlights of the IFA 2013 before Munich, 11 July 2013 to the innovation media briefing on Thursday Bosch has introduced 2013 its key messages, his stand concept as well as its most important innovations to the IFA press. Managing Director Harald Friedrich stressed that his company feels more than ever committed the substantive quality of Robert Bosch. In addition, the manufacturer orientated on the guiding principles of the founder, which have to provide the technology in the service of the people and their needs and not vice versa. Added value through meaningful benefit before the background of this systematic consumer orientation puts Bosch also 2013 the meaningful benefits of its home appliances at the Center. “But what is actually make sense?” In addition to a convincing functionality, quality and reliability, energy efficiency and the sustainable use of natural resources are top on the priority list. That’s why Bosch continues its 2012 Initiative launched to the private energy turnaround this year with emphasis on.

In addition based 2013 specifically on the current expectations of the people of a modern, conscious lifestyle. For this purpose, the company at the prestigious Monheim Institute commissioned a trend study on the conscious life. The results are published exclusively at the IFA and presented at the second Bosch Home Forum at the press conference on September 4. Interactive journey of discovery is that the stand of the company is again designed as interactive research and test laboratory. Following the great success of 2012, visitors can experience numerous innovations and practically comprehend. This technique to be touched”2013 is not according to product categories, but consumer-oriented to benefit zones” structure. Across all products Bosch is working on the most important needs of consumers: the energy research lab turns everything to efficiency and green technology, the performance test center are the functional Performance and to ensure best results in the Center.


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