How credible are the German Energy Agency estimates savings measures – forgotten return on investment for companies – energy savings as retirement savings, according to a report from August 2011 that the high efficiency energy buildings in Germany have declined by more than half. The main reasons to do so are in lack of tax incentives and missing funding programs. Helmut Konig, who takes care of the marketing of energy efficiency measures, this approach holds basically wrong. A realization of all economic measures, which could be carried out in Germany in the context of energy conservation measures, could most likely save the amount of energy, have produced all nuclear power plants together. If the energy efficiency targets in Europe, which are 20% savings by 2020, would be carried out, we could save 50% more energy, than produce all nuclear power plants of Europe together. Mind you, all this with measures that are cost-effective. It concerns here so a politically how socially as economically desirable goal.
Why be realized but too few measures in this very important market of the future? Three areas stand out from the multitude of arguments. Credibility: Measures which are a cost-effective and supported with money and tax incentives, on the other hand are not credible. “This includes Helmut Konig:” imagine, a 500 euro to give away licence with a note on it – is located ahead on the road. Gifting is encouraged this, that in addition to the certificate a person stands and asks whether she can save the ticket for you. At the same time you will receive information, encouraging the lifting of 500 euro bills with tax incentives. “Their first statement will be: – where the hook is – imagine further, go to a Bank, to discuss an investment – bank employee promises a return of 50, 100, 200% – will be your first question, what’s the catch”.