Content management, more decentralized in the maintenance of a conventional web, a single actor, the company produced and maintained centrally the content I wanted to show on your website. To enhance the dissemination of its contents, could occasionally publish any press release or to submit an article related to sectoral portals. It was a content production and dissemination of unidirectional centrally. Please visit author if you seek more information. Increasingly, however, Internet portals become great puzzles in which, together with ad hoc corporate content produced by the company itself, are intermingled and incorporate third-party content and features: Google Maps, information from the environment, comparators prices, airline ticket booking, currency converter … And at the same time that each site becomes more permeable to external content integration, it also increases the spread of their own content collected spontaneously or provoked in blogs, news, goods distributors, sources of RSS content syndication … O, which is the same, an integration that fosters coexistence of a portal, not in isolation in front of his cyber-environment, but closely related to content and functionality held by other parties that often do not even have a business relationship.
And, simultaneously, one diffusion and redistribution of its contents that occurs outside scope of control of his business through blogs, chats, forums … The traffic data, more qualitative This scenario so unpredictable and difficult to manage is conducive to refine the few instruments that can give us clues about what is happening on our websites : systems for traffic analysis. Although a shade: where before the emphasis was on purely quantitative data, monthly sessions, unique visitors, page views, the focus now shifts to a more qualitative analysis, where you look very closely at the data that imply a conversion online, offline or identified with a key performance indicator: download features, complete purchase, book … How we prepare our website to compete in this environment more complex, more unpredictable, more diffuse and harder to control? We entered a new paradigm in the natural search engine positioning is still necessary but not sufficient condition to compete. Positioning natural search engine should add: * An excellent campaign management in the payment links for those keywords where you can not compete naturally. * An excellent public relations management portal in the form of integration of third party content, distribution of content on other sites, management of generated views, votes on social bookmarking and incorporation into the portals of the tools and functionalities of Web 2.0 * An excellent content management, where we are able to generate a consistent and continuous new content quality, original and maximum ease of channeling social networks through the use of voting links, RSS feeds, etc. With all this, we evolve a specific concept such as, to a much more global positioning as the Internet, taking into account the multiple areas, tools and capabilities that today allows the Network